The Narrow Path in Colorado!
Posted: Thu Jun 23, 2011 12:19 am
Something very amazing happened today. I received news of an opening for my morning program to run live on a Denver station that also reaches Boulder and Colorado Springs. The station is not cheap, but is offering a very attractive "ramp-up" pricing scheme, where I begin paying a fraction of the regular cost for the first month, and the fraction increases each month until the eighth month, when it reaches 100%. I was informed that this was a rare opportunity but they require a year contract without cancellation. Since we recently added stations in Southern and Central California which are far from self-supporting at this point, the idea of committing to more was unthinkable.
The Narrow Path's expansion strategy has been more like the tortoise than the hare. I would like to be on more stations, but I am careful not to overexpand and have too much finances committed unrealistically. I had recently been looking at a Dallas station, because a potential lister down there had made an offer to help out significantly, but because the full amount is not committed, I have not moved forward.
I mentioned this Denver thing, in passing, to a friend today (not thinking of him as a potential donor, but only as one who is an interested party), and, tonight, he told me that he had talked to his wife and that they want to commit to covering the Denver station for the first year! That is, they hope that the local support from the Colorado audience will build rapidly, but they are willing to make up any difference between the income from that market and the expenses for that station.
The bottom line is, then, that there is no financial risk to the ministry, I am going to contract for a year at this station, and see what comes of it. That was sudden and unexpected, but it will be good for our Colorado friends who already listen online.
The Narrow Path's expansion strategy has been more like the tortoise than the hare. I would like to be on more stations, but I am careful not to overexpand and have too much finances committed unrealistically. I had recently been looking at a Dallas station, because a potential lister down there had made an offer to help out significantly, but because the full amount is not committed, I have not moved forward.
I mentioned this Denver thing, in passing, to a friend today (not thinking of him as a potential donor, but only as one who is an interested party), and, tonight, he told me that he had talked to his wife and that they want to commit to covering the Denver station for the first year! That is, they hope that the local support from the Colorado audience will build rapidly, but they are willing to make up any difference between the income from that market and the expenses for that station.
The bottom line is, then, that there is no financial risk to the ministry, I am going to contract for a year at this station, and see what comes of it. That was sudden and unexpected, but it will be good for our Colorado friends who already listen online.